Adobe Bets on Indian AI Talent With Rilo Acquisition
What Happened
Adobe has acquired Rilo, a Peak XV-backed Indian AI workflow automation startup founded in 2025 by IIT Bombay batchmates Dhruv Jaglan and Georgi Boby. Rilo built AI-powered tools that help marketing and go-to-market teams automate tasks such as campaign research, content creation, outreach and competitive intelligence. Financial terms of the deal were not disclosed.
Key Takeaways
The acquisition strengthens Adobe’s push into agentic AI and marketing automation, an area seeing intense competition from Canva, OpenAI and Anthropic. For India’s startup ecosystem, the deal highlights growing global interest in homegrown AI companies and marks Adobe’s second acquisition of an Indian startup after Rephrase.ai in 2023.