After India, ICC Wants China to Drive Cricket’s Next Growth Wave
What Happened
The ICC has identified China as a major growth market and wants to add 500 million new cricket fans globally. It has invested in Chinese cricket infrastructure, supported Mandarin broadcasts, and is encouraged by the progress of China’s women’s team.
Key Takeaways
Cricket is looking beyond its traditional strongholds. If even a small share of China’s 1.4 billion people begin following the sport, it could significantly boost cricket’s global popularity, sponsorships, and broadcasting revenues.