After Smartphones, Xiaomi Targets Indian Homes with Mijia
What Happened
Xiaomi has introduced its global smart-home brand Mijia in India as part of a major expansion beyond smartphones. The company will begin with air purifiers and gradually launch more connected home products and large appliances. Mijia's products to be sold through Mi.com, Xiaomi stores, and major retail chains such as Croma, Reliance and Vijay Sales.
Key Takeaways
The move will put the company in direct competition with established players such as Samsung, LG and Haier.