AI Face Swaps and Digital Clones Raise Concerns for Fashion Models
What Happened
An investigation published on October 27, 2026, found that draft contracts from fashion and beauty brands, including Diesel, Calvin Klein and L'Oréal, sought rights to modify models' images using AI, create digital replicas, or use their images for AI training. More than a dozen contracts were examined. Companies provided differing explanations, while models raised concerns about consent, compensation, and employment.
Key Takeaways
AI-generated fashion imagery promises substantial production savings but raises questions about image ownership and compensation. New York requires explicit consent for digital replicas, while broader legal protections remain limited.