AI Models Shake Up Fashion As Brands Slash Photo-Shoot Costs
What Happened
Fashion brands are increasingly using AI-generated models and digital replicas, which can reduce image-production costs by 90% or more compared with traditional shoots. A Reuters investigation found modelling agencies reporting fewer bookings and some photo studios closing as adoption grows. Reuters also reviewed proposed contracts involving companies including Diesel, Calvin Klein and L’Oréal that contained terms covering AI alterations, face swaps, digital replicas or use of model imagery for AI training.
Key Takeaways
AI offers fashion brands dramatic production savings, but it is creating serious concerns over modelling jobs, compensation and who controls a model’s digital likeness.