Airtel’s Prepaid Shake-Up to Boost ARPU
What Happened
Bharti Airtel has discontinued several prepaid packs, including the popular ₹299 plan, forcing subscribers to shift to higher-value options like the ₹349 plan. Brokerages estimate this move could lift Airtel’s Average Revenue Per User (ARPU) by ₹4–12 per month.
Key Takeaways
By phasing out entry-level packs, Airtel is nudging customers toward premium plans, strengthening its monetisation strategy. Analysts believe this selective rationalisation will raise ARPU and set the stage for a broader industry-wide tariff hike later in 2026.