Amazon and OpenAI Join Forces to Expand ChatGPT Ads
What Happened
Amazon has partnered with OpenAI to let select U.S. brands advertising through Amazon Ads run campaigns inside ChatGPT. The ads will appear as clearly labelled text or image units below ChatGPT responses and will be available through Amazon's demand-side platform (DSP).
Key Takeaways
The partnership gives OpenAI access to Amazon's vast advertiser base, potentially accelerating its growing ad business, which has already reached a $1 billion annualized revenue run rate. For Amazon, it provides an early foothold in AI-driven advertising as conversational AI becomes a major channel for consumer discovery and shopping.