Apple caps iPhone purchases at 2 units per customer in India
What Happened
Apple has introduced a two-iPhone-per-customer limit on its official online store in India. The cap applies to the total number of iPhones in an order, meaning customers can buy two of the same model or two different models, but cannot add a third. The restriction applies across the iPhone lineup on Apple’s India online store, including the iPhone Duo, iPhone 18 Pro, iPhone 18 Pro Max and older iPhone 17 models.
Key Takeaways
Apple has not officially explained why it introduced the cap. The restriction comes just ahead of the iPhone Duo’s October 23 retail launch.