Apple Sued for $2.7 Billion in UK Over App Tracking Policy
What Happened
Apple has been hit with a £2 billion ($2.7 billion) lawsuit in the UK on behalf of app developers who claim its App Tracking Transparency (ATT) framework unfairly disadvantaged third-party apps while favoring Apple's own advertising services. The case, filed at London's Competition Appeal Tribunal, alleges Apple abused its market power by imposing stricter tracking requirements on rivals than on itself.
Key Takeaways
The lawsuit adds to growing regulatory scrutiny of Apple's ATT policy across Europe. Apple rejects the allegations, saying the privacy feature was designed to give users control over data tracking and that the company follows the same rules as other developers.