Business

Apple's iPhone Price Shock: New Models Get Up to 22% Costlier in India

Published: 10 September 2026 · 1 min read

What Happened

Apple has increased iPhone prices in India following the launch of the iPhone 18 Pro series. The iPhone 17 now starts at ₹99,900, up from ₹82,900, while the new iPhone 18 Pro starts at ₹1,64,900, a 22% increase over the previous Pro model. The company also launched its first foldable phone, the iPhone Duo, starting at ₹2,99,900.

Key Takeaways

Indian buyers are seeing much steeper iPhone price hikes than many global markets, driven by factors such as a weaker rupee, higher component costs, and production expenses. The increases could influence festive-season smartphone purchases and push more consumers toward older models or discounts.

Sources

Moneycontrol, CNBCTV18