Audi Looks at Local EV Assembly, Plans Deeper Push into Tier-II Cities
What Happened
Audi India is evaluating local production of electric vehicles and expects to take a decision in the coming months. Alongside its EV strategy, the luxury carmaker plans to expand its dealership network, with a strong focus on tier-II and tier-III cities. The company is also looking to leverage the proposed India-EU Free Trade Agreement to bring more global models to India and gauge customer demand before making longer-term investment decisions.
Key Takeaways
Audi is exploring a broader India expansion strategy that combines potential local EV manufacturing, wider market reach beyond major cities and the possible benefits of lower import barriers under the proposed India-EU trade deal.