BIG FM Eyes National News Expansion With Six New Channels
What Happened
BIG FM has applied to the Ministry of Information and Broadcasting for permission to launch six additional digital-first broadcast news channels, following its acquisition of Sapphire Media’s existing news business, including India Daily 24x7. The proposed channels will operate under BIG News Network, focusing on regional and vernacular news, hyperlocal reporting and short-form digital content. Their names, languages and launch dates have not yet been disclosed, and launches remain subject to regulatory approval.
Key Takeaways
BIG FM is making a major push beyond radio into broadcast and digital news, aiming to build a wider national and regional news network.