ChatGPT Ads Reach 26 New Markets; Paid Plans Stay Ad-Free
What Happened
OpenAI has expanded advertising on ChatGPT to 26 additional countries, taking the total to 89 markets. The new rollout includes countries such as Argentina, Chile, Colombia, Peru, Nigeria, South Africa, Ukraine, Cambodia, Bangladesh and Pakistan. Ads will appear only for Free and Go users, while Plus, Pro and Enterprise plans will remain ad-free. OpenAI says more than 100,000 advertisers have already run campaigns on ChatGPT.
Key Takeaways
Advertising is quickly becoming another significant revenue stream for OpenAI. Its ads business reached a $1 billion annualized revenue run rate in August, as the company broadens its business beyond subscriptions, enterprise contracts and API usage.