‘China’s YouTube’ Bilibili Gains Attention From Indian Content Makers
What Happened
Small Indian creators have begun uploading content to Bilibili, often described as “China’s YouTube,” even though the platform has not officially launched in India and India is not listed among its international markets. Some creators are accessing it through workarounds such as VPNs, sideloaded APKs and changed phone-location settings. The Economic Times report cites Jharkhand-based travel creator Nawnit Kumar Tiwari, who said he crossed 700 followers and received thousands of views within about 15 days of joining the platform.
Key Takeaways
The development highlights how Indian creators are increasingly exploring multiple platforms rather than relying solely on YouTube. While Bilibili does not yet have an India-specific rollout, its creator-focused ecosystem and monetisation opportunities are attracting attention from content makers seeking diversification. The trend also reflects intensifying competition among global video platforms for creator talent.