Costly iPhones Hit Demand: Apple Reportedly Cuts Pro Orders by Up to 20%
What Happened
Apple has reportedly asked suppliers to reduce October component orders for the iPhone 18 Pro and iPhone 18 Pro Max by 15-20% after demand for the premium models fell short of expectations. Reports suggest higher prices, driven partly by rising memory-chip costs, have made consumers more cautious. The slowdown is also raising concerns about demand for Apple's upcoming foldable phone, the iPhone Duo, which is expected to start at $1,999.
Key Takeaways
The reported order cuts suggest consumers may be resisting higher smartphone prices, potentially creating challenges for Apple's premium and foldable devices as industry-wide component costs continue to rise.