Crax Maker Draws Buyer Interest as Advent Launches Exit Process
What Happened
Advent International has formally launched the sale process for DFM Foods, the maker of the popular Crax snack brand, as it looks to exit its investment after nearly seven years. Multiple private equity firms and strategic buyers are evaluating the opportunity, with initial bids expected in the coming weeks.
Key Takeaways
Advent International is reportedly seeking a valuation of more than $400 million for DFM Foods, which has posted strong sales growth and remains a well-known player in India’s packaged snacks market. The sale is expected to attract interest from major FMCG companies as consolidation in India's snacking sector gathers pace.