Delhi's Two-Year Liquor Sales Data Shows Strong Preference for Indian Brands
What Happened
Indian liquor brands overwhelmingly dominated sales in Delhi over the past two years, accounting for nearly 18.61 crore bottles sold, significantly outperforming imported alcohol. The sales data highlights a strong consumer preference for domestically produced spirits, with imported liquor contributing only a small fraction of total sales volumes.
Key Takeaways
The figures underscore the growing strength of India's liquor industry and suggest that competitive pricing, wider availability and increasing acceptance of premium Indian brands continue to drive consumer demand in the capital.