Dubai Woos Repeat Tourists With Five-Year Visa And AED 2,000 Credit
What Happened
Dubai has announced the Dubai Access Club, described as the world’s first city-led, invitation-only tourism membership programme aimed at repeat international visitors. It will offer members exclusive experiences, services and benefits across the city. Members will receive a five-year multi-entry visa, a free SIM card and AED 2,000 in credit for selected hotels, attractions and retail outlets. The application fee is AED 4,032.50, including membership and visa fees. Applications will be available through select corporate, tourism and hospitality partners.
Key Takeaways
Dubai is moving beyond traditional tourism marketing by rewarding repeat visitors directly, aiming to build long-term loyalty and strengthen its position as a global business and leisure destination.