Ferrari Plans India Expansion, Sees Opportunity Among Younger Buyers
What Happened
Ferrari CEO Benedetto Vigna has identified India as a promising long-term market, citing younger customers and improving infrastructure. In an interview published on November 1, 2026, he said the company intends to strengthen its presence while preserving exclusivity. Ferrari has also announced plans to open dealerships in Chennai and Ahmedabad by the end of 2026, alongside customer engagement initiatives.
Key Takeaways
Ferrari's India strategy focuses on expanding customer access and building relationships with younger buyers without abandoning its limited-production approach. The company has not announced specific India sales targets.