Ferrero Rocher Enters India’s Premium Chocolate Bar Segment
What Happened
Ferrero India has entered the premium chocolate bar segment with the launch of Ferrero Rocher Bars in two variants: Classic Hazelnut and 70% Cocoa Hazelnut. The 90g bars will initially be sold through quick-commerce platforms before expanding to premium retail stores in major cities.
Key Takeaways
The launch signals Ferrero’s push to capture a larger share of India’s growing premium chocolate market. With consumers increasingly opting for premium products, Ferrero is betting on its iconic hazelnut brand to compete in a chocolate bar category estimated at around ₹20,000 crore.