FIFA Launches Bidding for 2030 and 2034 World Cup Broadcast Rights in US Market
What Happened
FIFA has formally opened the bidding process for media rights to the 2030 FIFA World Cup in the United States and Puerto Rico, with bidders also able to secure an option for the 2034 FIFA World Cup. FIFA said proposals are due by 19 November 2026 and that it is open to "innovative approaches" from broadcasters and streaming platforms. The governing body reported that the 2026 World Cup averaged 13.5 million viewers per match in the US across linear and streaming platforms, up 166% from the 2022 tournament.
Key Takeaways
The tender opens one of the most valuable sports media-rights contests in the world. FIFA's willingness to consider new distribution models highlights the growing role of streaming platforms alongside traditional broadcasters in premium sports coverage.