From Importer to Exporter: India’s Toy Industry Eyes Global Growth
What Happened
After reducing dependence on imported toys through higher duties, stricter quality standards and policy support, India is now aiming to increase its share of the global toy market from less than 1% to 5% by 2032. The government has identified key export markets and product categories as it seeks to transform domestic manufacturing gains into an export-led growth story.
Key Takeaways
While toy exports reached $186 million in FY26 and imports have fallen sharply, industry challenges such as fragmented production, limited scale, reliance on Chinese components and weak global brand presence must be addressed for India to emerge as a major global toy exporter.