From Sattu to Koraput Coffee, BRICS Guests Get a Taste of India
What Happened
Ahead of the 18th BRICS Summit in New Delhi, India's Ministry of External Affairs curated special media kits for visiting journalists featuring products from across the country. The kits include Bihar's traditional sattu and makhana, Odisha's Koraput coffee, and handicrafts from Gujarat, highlighting India's culinary heritage and artisan traditions. The initiative was designed to showcase the country's diversity and tell the "India Story" to the global media.
Key Takeaways
Beyond diplomacy and policy discussions, India is using the BRICS Summit as a platform to promote its regional products, local traditions and cultural identity, giving international visitors a tangible glimpse of the country's diversity.