FSSAI Cracks Down on Misleading Food Claims
What Happened
FSSAI has issued over 150 notices to food and beverage companies for misleading advertisements, false claims, and labelling violations. Brands named by the regulator include major players such as Nestlé India, PepsiCo, Coca-Cola India, Abbott India, Red Bull India, Danone India, Mondelez India, Ferrero India, Diageo, and Pernod Ricard. FSSAI also issued 12 notices to Amazon and Flipkart and cancelled one Amazon warehouse licence.
Key Takeaways
FSSAI is intensifying scrutiny of how food products are marketed, signalling that companies must back health and nutrition claims with evidence and strictly comply with labelling rules. The move aims to improve consumer transparency and curb deceptive advertising in India's food and beverage sector.