FSSAI Flags Diageo Whisky Label, Says ‘American Oak Cask’ Claim May Mislead Buyers
What Happened
India's food safety regulator, FSSAI, has warned Diageo India (United Spirits) that its claim that Royal Challenge whisky was "matured in American oak casks" may be misleading to consumers. FSSAI reportedly stated that a significant portion of the whisky contained non-matured spirit, despite the label suggesting the whisky was matured in American oak casks. Further, the product contains grain neutral spirit and not all of the alcohol was matured in wood casks, making the claim potentially misleading
Key Takeaways
Diageo India said it remains committed to high quality standards and is engaging with FSSAI to address the labeling concerns. The company has indicated that it currently expects no material financial impact from the regulatory action.