FSSAI Flags Heart-Health Claims for Rice Bran Oil Sold Online
What Happened
FSSAI issued notices to Gemini Edibles & Fats India, BigBasket operator Innovative Retail Concepts and Flipkart India over promotional claims for Freedom Cooking Rice Bran Oil. The regulator said claims that the oil reduces bad cholesterol and maintains or increases good cholesterol are not covered or permitted for rice bran oil under its Advertising and Claims Regulations, 2018.
Key Takeaways
The three businesses have been asked to explain why action should not be initiated under food-safety law. Separately, FSSAI flagged Gemini Edibles for allegedly conducting e-commerce food sales without an appropriate central licence.