Glenfiddich Maker Bets Big on India’s Premium Whisky Boom
What Happened
William Grant & Sons, the maker of Glenfiddich, expects India to potentially become one of its top five global markets within the next 5–10 years, according to India MD Kartik Mohindra. India is currently among the company’s top 10 markets. The company sees rising affluence and consumers trading up to premium and luxury spirits as key growth drivers. Demand for older Scotch and single malts, including 15- and 18-year-old expressions, is showing particularly strong momentum.
Key Takeaways
The India-UK FTA could provide an additional boost to imported spirits, while changing consumer preferences are strengthening India’s importance for global premium liquor companies.