Indian electronics brand boAt expands global footprint with Sri Lanka, Bhutan entry
What Happened
Indian electronics brand boAt has entered Sri Lanka and Bhutan with personal audio products, smartwatches and charging solutions. Its international revenue more than doubled to ₹45 crore in FY26 from about ₹20 crore in FY25, although overseas sales still account for only about 1.5% of its ₹2,931-crore revenue from operations.
Key Takeaways
The expansion comes as boAt looks to grow beyond India and its core audio business. Its wearables division turned profitable in FY26, while overall profit after tax rose 38% to ₹84.5 crore, despite revenue from operations falling about 5%. The company plans to deepen its presence across South Asia, Southeast Asia and the GCC.