Indian Garment Exporters Shift Focus from US to Africa-Europe Corridor
What Happened
Pearl Global, an Indian apparel manufacturer that supplies brands including Zara, Levi’s and Gap, is evaluating manufacturing expansion in North Africa and Jordan. The move is aimed at bringing production closer to European customers, reducing dependence on the US market, and navigating changing trade dynamics and supply-chain disruptions. The company has already cut the US share of its revenue from over 85% in FY21 to about 50% today as it expands in Europe and other international markets.
Key Takeaways
Indian apparel exporters are increasingly using Africa as a production hub for Europe, signaling a broader global trade realignment toward regional supply chains, market diversification, and lower dependence on the US.