Indian Railways Gets a Corporate Makeover with Sprite Tejas Express
What Happened
The Lucknow-Delhi-Lucknow Tejas Express, operated by IRCTC, will temporarily be renamed the “Sprite Tejas Express” after the beverage brand secured full train-branding and advertising rights. From August 19 to November 11, 2026, station announcements and branding along the route will carry the Sprite name, marking the first time an Indian train has officially incorporated a corporate brand into its title.
Key Takeaways
The move is part of Indian Railways' strategy to boost non-fare revenue through commercial advertising. While train wraps and onboard branding have existed earlier, this is the first instance where a train's identity and station announcements are tied to a corporate sponsor.