India’s cab game has a new green player: A Vietnamese behemoth aiming to win fast
What Happened
Green SM, the electric mobility company backed by Vietnam’s Vingroup ecosystem, has entered India’s ride-hailing market with a fully electric, company-controlled fleet instead of the aggregator model used by Ola and Uber. The company launched operations in Delhi-NCR with around 1,000 EVs and plans to scale significantly, using the seven-seat VinFast Limo Green electric vehicle as its flagship offering.
Key Takeaways
Green SM is betting that tighter control over vehicles, drivers and service quality can help it stand out in India’s competitive cab market. Its success could hinge on whether Indian riders are willing to pay for a premium all-electric experience as the company looks to challenge established ride-hailing players.