Instagram Moves Beyond Reels With New Long-Form Video Format To Takes On YouTube
What Happened
Instagram is testing a new long-form format called“Features”, allowing selected creators to upload horizontal videos of up to 90 minutes. Creators can link short Reels to the full video, letting viewers move from a short clip to longer content such as podcasts, interviews and comedy specials. The feature is currently in limited testing, including creators in the US and Brazil. Instagram has not announced when Features will become widely available.
Key Takeaways
Instagram is moving beyond its short-video focus and directly into YouTube’s long-form territory, using Reels as a discovery route for longer videos.