iPhone 18 Pro Series Sees Stronger Launch Demand in India Than Last Year
What Happened
Apple's new iPhone 18 Pro and iPhone 18 Pro Max are witnessing 15-28% higher launch demand in India compared with the iPhone 17 Pro series, according to analysts and retailers. Research firm Counterpoint Research reported stronger year-on-year demand across stores it tracked, with the Pro Max, Burgundy colour option, and higher-storage variants attracting the most interest. Retailers also say the absence of a standard iPhone 18 model this year has concentrated consumer demand on the two premium variants.
Key Takeaways
The strong early response suggests Indian consumers remain willing to spend on premium smartphones despite higher prices. Demand is skewing toward the most expensive models and larger storage configurations, reinforcing Apple's growing strength in the high-end smartphone market.