ITC, Britannia, Emami among contenders for Farmley stake
What Happened
Leading FMCG companies, including ITC, Britannia, Emami and Orkla India, are evaluating a stake purchase in healthy-snacking brand Farmley. Early investors holding a combined 31% stake have put their shares up for sale, and preliminary bids are expected by the end of October.
Key Takeaways
The potential deal could value Farmley at around ₹2,000 crore, reflecting strong FMCG interest in fast-growing health and premium snack brands. The company is expected to generate ₹700-750 crore in revenue in FY27.