JioHotstar Goes Global, Launches in UK, Canada and Singapore
What Happened
JioHotstar launched in the UK, Canada and Singapore on September 2, marking its first major international expansion. The platform will offer over 160,000 hours of content in 12+ languages and add more than 30,000 hours of new programming annually, targeting the South Asian diaspora and global audiences.
Key Takeaways
The global rollout strengthens JioStar's international presence and highlights the growing demand for Indian entertainment abroad. It could also help Reliance unlock new subscription and advertising revenue streams beyond India.