JLR Begins Defender Assembly In Pune, Slashes Prices By Up To ₹34 Lakh
What Happened
Jaguar Land Rover India has started assembling the Defender 110 at its Pune plant, replacing fully imported units for select variants. The locally assembled range now starts at ₹99 lakh, while the 3.0-litre petrol and diesel versions cost ₹1.18 crore, down from ₹1.52 crore. The 2.0-litre petrol version is about ₹14 lakh cheaper, while the 3.0-litre variants get the maximum ₹34 lakh reduction. Deliveries are scheduled to begin on November 15.
Key Takeaways
Local assembly has made select Defender 110 variants significantly cheaper without cutting equipment, potentially widening the luxury SUV’s appeal in India.