Meesho Says AI-Powered Personalised Feeds Drive Most of Its Orders
What Happened
Meesho says its AI-powered PRISM recommendation system now influences most purchases through personalised product feeds. Engineering head Pratik Kumar told Business Standard that close to 70% of orders come through the system. An earlier FY26 shareholder disclosure put the figure at more than 75%, saying PRISM uses over 100 AI ranking models to personalise product discovery.
Key Takeaways
Meesho is deploying AI beyond recommendations, including voice shopping, customer support, fraud detection, logistics and address prediction. The company says PRISM improvements increased conversion by about 15% over the previous year.