Meloni seeks ownership rights over her voice amid deepfake threat
What Happened
Italian Prime Minister Giorgia Meloni has applied to register her voice as a trademark with the European Union Intellectual Property Office (EUIPO). The move aims to strengthen legal protection against AI-generated deepfakes and unauthorized voice cloning, which have become increasingly sophisticated and widespread.
Key Takeaways
If approved, the trademark could give Meloni an additional legal tool to challenge unauthorized use of her voice and may set a precedent for how public figures seek protection against AI-driven impersonation technologies.