Microsoft Retires Copilot+ PC Label but Keeps AI-Powered Features
What Happened
Microsoft is phasing out the Copilot+ PC branding for its latest Windows devices, even though the new hardware continues to meet the same AI performance requirements and supports existing Copilot+ features. Company executives said newer Surface devices will no longer be marketed as Copilot+ PCs, reflecting a broader strategy to emphasize Windows 11's AI capabilities rather than a specific hardware label.
Key Takeaways
The change is largely a branding shift rather than a technology rollback. Microsoft continues to invest in AI-powered Windows experiences and NPU-enabled hardware, but is moving away from the Copilot+ PC badge to focus on AI features that can run across a wider range of Windows 11 devices.