Netflix And Hoichoi Partner To Take Bengali Shows To Wider Indian Audiences
What Happened
Netflix and Bengali streaming platform Hoichoi have partnered to bring all Hoichoi series premiering over the next two years to Netflix in Hindi, Tamil and Telugu, alongside their Bengali premieres on Hoichoi. The agreement also covers 14 existing Hoichoi series. The first new release under the partnership, The Cursed Temple of Kauriburi, will premiere on November 6. The two companies will also collaborate on new adaptations of selected Hoichoi stories, produced by Hoichoi Studios.
Key Takeaways
The partnership gives Bengali stories a broader reach by making them available to Netflix audiences in three major Indian languages, while also creating new adaptations of selected Hoichoi titles.