OpenAI Expands ChatGPT Ads to 89 Countries as It Scales Revenue Business
What Happened
OpenAI announced on October 21 that it is expanding advertising on ChatGPT to 26 additional countries, increasing the total number of markets with ChatGPT ads to 89. The company said its advertising business reached a $1 billion annualized revenue run rate in August. More than 100,000 advertisers have run campaigns on ChatGPT since ad testing began in the United States earlier in 2026. Ads will remain limited to the Free and Go subscription tiers, while Plus, Pro and Enterprise plans stay ad-free.
Key Takeaways
The expansion marks OpenAI's latest effort to build a significant advertising business alongside subscriptions and enterprise services. The move broadens advertiser access across Latin America, Europe, Africa, the Middle East and Asia while preserving ad-free experiences for paid subscribers.