PM Modi Renews ‘Vocal for Local’ Call Ahead of Diwali, Highlights Global Reach of Indian Products
What Happened
Prime Minister Narendra Modi, in the 139th episode of Mann Ki Baat, urged citizens to prioritise products made by local artisans during the festive season and strengthen the “Vocal for Local” initiative. He cited examples of Indian products finding overseas markets, including Bihar's makhana reaching Greece and Karnataka's arhar dal being exported to the Maldives. He also highlighted growing demand for Khadi, tribal products, organic farming initiatives, and community-led environmental conservation efforts.
Key Takeaways
The Prime Minister linked festive spending with support for local livelihoods, artisans and small producers. The address also underscored how locally produced goods are increasingly accessing international markets, reflecting broader efforts to promote Indian products and rural enterprises.