Reliance Enters Ice Cream Market With New Brand Bombay Creamery
What Happened
Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has launched Bombay Creamery, marking its entry into India's ice cream market. The brand offers ice creams made with real dairy cream across formats such as cones, cups, tubs, bars and sticks, with prices starting at ₹10. The products will debut in Western India before a nationwide rollout.
Key Takeaways
The launch expands Reliance's fast-growing FMCG portfolio and intensifies competition in India's ice cream industry by positioning Bombay Creamery as an affordable premium brand backed by Reliance's extensive distribution and retail network.