Sachin Tendulkar Picks Up Minority Stake In Cricket Gaming Startup
What Happened
Cricket legend Sachin Tendulkar has acquired a significant minority stake in Metasports Interactive, maker of cricket strategy game Hitwicket, and will also serve as its brand ambassador. Financial details and the company’s valuation were not disclosed. Hitwicket has crossed 20 million users across 120 countries, and Metasports Interactive is targeting 100 million downloads within three years. Tendulkar will also feature in the game and contribute cricketing insights to its development.
Key Takeaways
Tendulkar’s investment combines equity ownership with a strategic and brand role, as Hitwicket looks to expand its global user base.