SEBI Deploys AI Watchdog as 62% of Investors Follow Finfluencers
What Happened
SEBI's AI-powered Project SUDARSAN is scanning social media platforms for misleading financial content, fake stock tips, and unregistered investment advice amid the rising influence of finfluencers. The move comes after SEBI's Investor Survey found that 62% of investors are influenced by finfluencers while making investment decisions.
Key Takeaways
As retail investors increasingly rely on social-media advice, SEBI is using AI to strengthen investor protection and curb digital-era market manipulation before it spreads.