ServiceNow Says India Will Be a Top‑3 Global Market as AI Drives New Revenue Models
What Happened
ServiceNow COO Amit Zavery said India is on track to become one of the company’s top three global markets, citing rapid enterprise adoption and strong demand for AI‑driven workflow automation. India already hosts 20% of ServiceNow’s global workforce and handles 45% of its global delivery work, according to Moneycontrol . In an interview with CNBC‑TV18, Zavery confirmed that 50% of ServiceNow’s net‑new revenue over the past year was non‑seat‑based, reflecting a shift from per‑user licensing to usage‑ and outcome‑based pricing models accelerated by AI . Economic Times reporting corroborates that India is now ServiceNow’s fastest‑growing market in Asia, with expansion planned across engineering, sales and forward‑deployed teams .
Key Takeaways
ServiceNow’s India strategy is being reshaped by AI adoption and a global shift toward value‑linked software pricing. With India emerging as both a major delivery hub and a high‑growth revenue market, the company is deepening investments in engineering, go‑to‑market teams and AI‑driven enterprise transformation.