Telcos Must Show Voice-Only, SMS and Special Tariff Vouchers Upfront - TRAI
What Happened
The Telecom Regulatory Authority of India (TRAI) has directed telecom operators to prominently display all mandatory recharge plans and special tariff vouchers on their websites, mobile apps, and exclusive retail outlets. Operators must create a dedicated "TRAI-Mandated Packs" section, which must appear as the first tab in the prepaid recharge section. The move follows consumer complaints that budget-friendly voice and SMS plans were difficult to find and often buried under multiple menus.
Key Takeaways
The directive aims to improve transparency and make it easier for users, particularly senior citizens, feature-phone users, and low-income subscribers, to access affordable voice and SMS-only recharge options. Telecom companies have been given 30 days to comply with the new rules.