Toing Emerges as a Serious Challenger to Zomato
What Happened
According to CLSA, Swiggy’s budget food-delivery app Toing has reached around 33 million weekly active users, nearly 96% of Zomato’s 35 million weekly users, despite being only about a year old. Toing also logged 14.5 million downloads so far this quarter, outperforming both Zomato and Swiggy’s main app in downloads.
Key Takeaways
The rapid growth of Toing suggests that price-conscious food delivery is gaining traction in India. While Zomato still leads in daily user engagement, Toing’s strong adoption is intensifying competition and could reshape the battle for new food-delivery customers.