Vimal Ad Row: Maharashtra FDA Cracks Down on SRK, Ajay Devgn & Tiger Shroff Over Alleged Surrogate Promotion
What Happened
The Maharashtra Food and Drug Administration (FDA) has issued show-cause notices to Shah Rukh Khan, Ajay Devgn, and Tiger Shroff over their endorsement of Vimal Elaichi. The regulator alleges that the advertisement may amount to surrogate advertising for Vimal Pan Masala, a product whose manufacture and sale are prohibited in Maharashtra.
Key Takeaways
The case marks one of Maharashtra FDA's most prominent actions against surrogate advertising, signalling stricter scrutiny of celebrity endorsements that may indirectly promote tobacco or pan masala brands despite being marketed as non-tobacco products.