Vodka Gains Ground in India as Young Drinkers Shift Away from Whisky
What Happened
Vodka’s share of India’s spirits market has risen to 6.1% from 3.8%, driven largely by younger consumers and women. Industry leaders say flavored variants, cocktail culture, and vodka’s easy mixability are attracting new drinkers, taking share from traditional whisky, rum, and brandy categories.
Key Takeaways
India’s liquor market is seeing a gradual shift toward white spirits, with vodka emerging as one of the fastest-growing categories and offering significant growth potential for alcohol companies.